Lawyer-turned-social-media-consultant Jim Turner discusses how professionals should use project management tools to manage their social-media projects.[1] He particularly likes Basecamp, by 37 Signals. If you aren't ready to implement a project management tool just to manage your on-line social networks, blogging, and tweeting, then Mr. Turner recommends an old-school lawyer's tip:
If you don't have a project management tool, my advice is to start small with a list on a legal pad. Years of working in the legal field taught me to always keep a pad next to me so I can track conversations, make notes, jot down ideas, and plan out strategies that come to me. I even have that legal pad next to my bed so when I wake up at 2:00 a.m with that special idea to write a blog post about how to manage social media, I can write it down before I fall back asleep. I often get some of my best blogging fodder from a note that I write while on the phone, or even when I think of something in the shower. They actually sell notepads for that as well.
[1] Jim Turner, How To Use Project Management Tools with Social Media, What Gives!?, Apr. 8, 2010, http://www.whatgives.com/2010/04/08/how-to-use-project-management-tools-with-social-media/.
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